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Moor London as online women's clothing store was conceived by Joseph Cueva a fashion entrepreneur base in London since 1997, his passion for fashion begins at the age of 10 years old when the curiosity on his mother knitting business took him into the fantastic world of fashion when helping her in selecting special yarns and colours from the local store in his native Quito, Ecuador; then transforming it into a lovely pullovers, tops and cardigans using the SINGER 321 knitting machine.

Trough the years, members of the entire local community become their first happy customers and being part of that success was one of the proudest moments of his youth.

Working in London for 11 years in a mayor fashion company gave him the foundations on design and garments construction, then he took a Fashion & Cutting Patterns course at University of Hertfordshire to consolidate his experience.

In 2017 in partnership with his long partner in crime Mrs. Pastare a garment constructor and machinist with more than 10 years of experience at their house in Moor Park, London: the new fashion brand was born with their first summer collection at Moor London Store.

Over the years the way we see the world has change and we embraced an eco friendly production strategy, making well crafted, long lasting, limited edition and affordable products becoming in the way a sustainable and ethical fashion brand.

We promise comfortable, long lasting, high quality garments in a unique sizing block, sustainable micro production and the most important, the local man ship, Moor London products are in London we are MADE IN THE UK company.